Founded in 2001 by Nathalie Ridard, Ephelide is a leading independent French music PR and promotion agency based in Paris, specialized in media support for the music industry: Radio, TV, Press and Web.
Working with artists, labels, producers, promoters and festivals, Ephelide designs tailor-made media strategies for album and EP releases, single and video launches, concerts, tours, showcases ans festivals.

Ephelide helps artists and producers understand French media expectations and advises them on strategic decisions (choice of single, video, timing, partnerships, on- and offline marketing).
Thanks to strong relationships with French publishers, record companies, distributors and tour promoters, Ephelide helps artists build their own professional network in France.

• Writing and production of press releases and press kits.
• Creation of digital tools: Newsletters, graphic designs, ecards, banners
• Media outreach and follow-up, organization and supervision of interviews (in-person and phoners).
• Press conferences and press trips, special operations and media partnerships.
• Follow-up and tracking of radio (single) and TV (video) airplay.
• Editorial monitoring, collection and analysis of media coverage.
• Comprehensive press reviews (print, web, radio, tv) and detailed weekly reporting.

• Management of photo and video conditions according to artists requirements.
• Management and editing of media accreditations.
• Handling of all promotional requests.
• Editing individual media and artist schedules, creating global promotional roadbooks.
• Coordination of the press conferences, on-site management of photographers and film crews.
• Quantitative assessment of media’s impact and campaign results.

• Offices in the center of Paris, with a dedicated interview room.
• A regularly updated database of over 50.000 journalists and a professional network of more than 10.000 contacts
• Radio & TV airplay tracking and charts (Yacast), and continuous monitoring and recording of Radio, TV, Press, Web coverage.

Ephelide is recognized as one of the key independent music PR and promotion agencies in France, focusing on media visibility for music and cultural projects.

An expert counsel on the key points for promoting your project

• Communication strategies
• Definition of targets and objectives
• Setting up of a count-down schedule
• Listing of tools and adapted supports